Climate change and self-sacrifice

A collection of climate stories mostly

Courtesy of Jack Sloop, Unsplash

When we first sold our company in 2018, I got asked about our story a bit. The part people pay closest attention to is the secret bit, as they see it, at least. What did we do or know that helped make us successful.

My answers are rather predictable. There were no templates to follow beyond common sense and we relied on faith and persistence. Lots of it.

There was one factor which stood out as significant and constant throughout the years of owning and growing our business and it had nothing to do with us.

We had help from a competitor who did a far better job of growing the market than we could ever do.

You might have heard of them. They’re called Google and their ownership of YouTube helped us enormously.

Whatever we did with our own limited resources, was nothing compared to the everyday volume of evidence which YouTube provided on their platform. When we visited dealerships, groups and eventually manufacturers, they’d already been subliminally warmed up. Many individuals we met had at some point had an entertaining or helpful YouTube experience. They could relate to video, which helped us to build our business.