Climate change and self-sacrifice

A collection of climate stories mostly

Andrew Howells


Courtesy of Jack Sloop, Unsplash

When we first sold our company in 2018, I got asked about our story a bit. The part people pay closest attention to is the secret bit, as they see it, at least. What did we do or know that helped make us successful.

My answers are rather predictable. There were no templates to follow beyond common sense and we relied on faith and persistence. Lots of it.

There was one factor which stood out as significant and constant throughout the years of owning and growing our business and it had nothing to do with us.

We had help from a competitor who did a far better job of growing the market than we could ever do.

You might have heard of them. They’re called Google and their ownership of YouTube helped us enormously.

Whatever we did with our own limited resources, was nothing compared to the everyday volume of evidence which YouTube provided on their platform. When we visited dealerships, groups and eventually manufacturers, they’d already been subliminally warmed up. Many individuals we met had at some point had an entertaining or helpful YouTube experience. They could relate to video, which helped us to build our business.

YouTube even had a small, persuasive UK team whose only job was to encourage the automotive sector to try using video as a promotional tool.

We were very grateful, now I’ll get to the point.

Justine Tot in a recent Guardian article was wringing her hands about how helpless she was feeling, brought on by the constant bombardment of climate calamity. It’s almost impossible to avoid the headlines these days, unless you’re good at tuning out.

July 2023 is now famous for being the hottest month on record with damaging wildfires in Canada and Greece, continuing to make the headlines this month (August 23) as well.

The idea of self-sacrifice for future generations does not sit comfortably when she freely admits that a lack of wifi can get her own blood boiling.

She’s not alone. We all have comfortable, carbon-intensive lives and we’re very happy with them, thank…