Future gazing
The future’s bright?
6 min readFeb 11, 2022
Photo by Drew Beamer on Unsplash
Faith Popcorn is an interesting New Yorker whose consultancy, BrainReserve, specialises in futurism, spotting future trends. I read her book Popcorn Reports, back in the 1990’s and thought this is the sort of fascinating job I’d like to do. She has a highly educated team of sleuths, and 40 years on, they also tap into a global roster of 10,000…