ITV and Brew Dog in the dog house
Brands behaving badly
ITV’s version of Hancock’s half-hour, isn’t funny
How low is a TV channel prepared to stoop to improve ratings? On ITV’s flagship show, I’m a Celebrity Get Me Out of Here, very low indeed. One can only conclude it will pretty much do anything to increase revenues.
Elsewhere, I read that commentators are blaming the busted Matt Hancock, ex-health secretary, for daring to use national TV to seek forgiveness and raise awareness, that he’s a nice chap really, prior to a book being published.
I’d argue that Hancock’s agent is just doing his job. The real culprit here is ITV for even considering his presence to be acceptable.
Have they forgotten the unnecessary suffering inflicted on families and their elderly relatives at the hands of Hancock’s cock-up? There were 35,067 excess deaths recorded in care homes during the pandemic. Hundreds of thousands more died alone in the same places, close family banned from being present for their loved one’s final hours. Strict rules which as we now know, were ignored by some cabinet members, including handsy Hancock. And that’s before we start talking about dodgy dealings over personal protective equipment (PPE), the complete lack of it, despite warnings being flagged years before the recent pandemic.
To understand ITV’s fall from grace and their grubby dealings, you need to be aware that the halcyon days of broadcasting are over. The broadcaster has been fighting with this reality, not quite believing its fate, while continuing to reinvent itself without much success.
This year ITV dropped out of the FTSE 100 index, with its share price dropping a third so far in 2022. It’s partly because of the UK economy slowing and partly because they’re daft enough to announce a new streaming service to take on Netflix, Amazon and Disney.