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Now 5 years later on…

Andrew Howells
5 min readMar 1, 2024

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What has happened since selling up?

By this point, the business was doing well

It might be a slight exaggeration to say we’ve got the world at our feet, (credit to, The Human League and Don’t You Want Me, the best pop song ever), but selling our business was a great decision, which came with many positives.

A more recent change in direction by Mrs H. and an article by Anu Atluru, Pursuits that can’t scale got me thinking about the last five years since we sold. Atluru’s point that an entrepreneur’s dream is to successfully grow and sell a business before opening a coffee shop immediately chimed. The contrast would have been stark in our case, switching focus from monthly software licensing revenues to balancing the daily croissant delivery, aiming to stay on sale until 5:00 pm without a pile of slightly stale leftovers when it’s time to cash up. (Do shops even do that these days, cash-up I mean?).

The point is that the sold-up entrepreneur still hankers to do something, but is turned off by starting another roller-coaster, growth-driven, time-sucking monster. The inference being they want a simpler existence, more freedom to enjoy the moment and choice to do other stuff, which includes being a barista in your own caff, if that froths your cappuccino.

Looking for more thought-provoking insights on what to do when you’ve sold up, wasn’t enlightening. Everything seemed to…

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Andrew Howells
Andrew Howells

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