The last tree

A collection of climate stories

The Last Tree in Rochina, Brazil! by Luis Bhering

No need to explain this arresting image.

Brands behaving badly

Mums the word British Airways

I’m not sure I can use the term BA these days, the familiar shorthand for many years, a great British brand, revered nearly as much as our other great acronym, the BBC. These days, it’s just another airline and not a very good one.

A couple of weeks ago, I wrote about sustainable aviation fuel (SAF) and wee Willie Walsh’s answer to maintaining profits with less carbon attached.

Since writing that piece, openDemocracy, a good source for justice, revealed BA’s owner, IAG, have been pressurising the British government to drop any insistence that emissions data be made available on transatlantic routes.

This came about because of the Department for Transport’s (DfT), 2021 consultation on its Jet Zero strategy.

When booking a flight in future, customers would be given access to environmental information, raising awareness of the carbon emissions associated with that seat. It would help customers looking for the lowest emission option, where there is no obvious alternative apart from flying.